July 20, 2009 | 1:30pm ET
Rather than acting as vanguards of popular music, Coldplay is ready to save the world with its new video for “Strawberry Swing”.
The video, an animated piece portraying singer Chris Martin as a superhero of chalkboard world, is exclusive to Bablegum until July 27th. Those interested in a digital download can head to Parlophone on September 14th. Created by visual artists Shynola, who have worked with everyone from Beck to Radiohead, the video matches Coldplay’s grandiose nature with an over-the-top style.
Head here for the video. Or for more on Coldplay videos, visit the band’s Bablegum site.