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Hennessy becomes the latest liqour to sponsor a tour

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Just when you thought there weren’t any more rumors about another liquor-based music tour (see: Bacardi, Soco), comes news of the Hennessy Artistry series. During the months of September and October, the world’s best-selling Cognac will host events in Chicago, Atlanta, New York, and Houston. Promising to feature “a unique blend of performers and collaborators ranging from up-and-coming talent to cameos by iconic special guests,” the four dates will be curated and headlined by the none other than Common and The Roots.

Says Common… or someone pretending to be Common: “Hennessy is the master of blending, and Artistry, is all about artistic blends of music genre, culture and style. The lineup is coming together nicely. The Roots and I are really collaborating to create a musical blend of talent that will do Artistry justice. We are planning some surprises as well, it should be quite an experience and I am thrilled to be a part of it.”

Exact lineups are still forthcoming. Get the list of dates below.

Hennessy Artistry Series 2009 Tour Dates:
09/12 – Chicago, IL @ The Shrine
09/17 – Atlanta, GA @ The Velvet Room
10/03 – Houston, TX @ The Corinthian
10/07 – New York, NY @ Terminal 5

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