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Snoop Dogg outta the doghouse, into the hot seat…

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Leave it to EMI to make the boldest managerial decision of the year: Snoop Dogg as Creative Chairman. No, it’s not a joke. The former Rollin’ 20 Crips gang banger will be barking orders at the other end of the table, all in a move to help push the record conglomerate further into the digital age (make ’em hip, really), in addition to fronting the 25th anniversary of the Priority label. Now he’ll be screaming at the suits to say his name half a dozen times within the hour — though, no word yet if he’ll be insisting upon his new psuedonym.

“Starting fresh with EMI is a great feeling,” Snoop explains in the press release. “It’s a new partnership, a new Priority Records, and a new Snoop Dogg:  the Creative Chairman…the Boss Dogg…the Dogg Father. The business model we’ve developed will bring the musical heritage of groups like N.W.A. to the forefront.  And you definitely got to get ready for my new album Malice N Wonderland in December to kick it all off — this is going to be the most potent dose of Snoop Dogg yet!”

He’s not the only one convinced. After all, it’s not his call, it’s EMI’s, and boy are they ecstatic about their decision:

“The world knows and loves Snoop as a unique and undeniably influential artist,” says Nick Gatfield, President, New Music for EMI Music in North America, UK & Ireland. “His innate understanding of the urban music scene and his ability to strike a chord with fans, time and again are why he has built a successful career. EMI’s mission is to truly understand and serve music fans around the world, and we recognize that Snoop is a creative talent who ‘gets’ his fan base and recognizes great music and entertainment trends.

As Snoop disclosed, fans can expect his tenth studio outing, Malice N Wonderland, probably before Christmas. If you’re lucky, maybe you’ll find it in your stocking with several other EMI releases… and maybe that Girls Gone Wild tape, too. But really, no matter how many times we scream his name, we really don’t want to see that.

Kudos on the promotion, Snoop. Let’s just hope it doesn’t come to this.

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