“At one stage, it was put that it would be a digital release only, no physical release at all, a real statement But we realised that … everybody likes to get their music in a certain way and they dont like to go off-route with it. You have to make your music available to lots of people in different ways, make it available to people how they want to consume it.”
Radiohead guitarist Ed O’Brien explains (via paidContent) why his band rejected a stricitly digitial only release for its most recent studio LP, 2007’s In Rainbows.
The comments come from a new interview with the upcoming Midem music conference. Check out an extended clip below. It’s pretty fascinating stuff.