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Watch: Jennie Arnau – “Bouncing Ball” (CoS Premiere)

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    The point of a video is to take a song and give it visuals that enhance and further drive home the emotion and message of the track itself. Whether it’s The Beatles being chased by a gaggle of crazed girls or every rapper in the world taking over some anonymous nightclub, visuals go a long way to adding reality to the song. But what if the video and the song don’t really seem to match up as well? Can they still have a successful marriage? In the case of Grassroots singer-songwriter Jennie Arnau‘s “Bouncing Ball”, the answer is a resounding yes.

    With animation done by GrumpyFILMS, Inc., the homemade-looking effort features the scariest looking eggplant figurine in the world courting his love from a window. In a case of ever-escalating and borderline ACME-inspired feats to get to her, the grapefruit tries his damndest to make that one important connection in life: love. We won’t spoil the ending, but let’s just say even mutant grapefruit get to be happy.

    Now imagine this wacky, nigh-absurdist “cartoon” play out to the soundtrack of folky, alt-country acoustic rock. It’s a huge disconnect if there ever was one, but that’s surface level stuff at best.   Arnau’s husky voice and great lyricism make for a telling story full of highs and lows. Plus, the song’s light feel and rhythmic nature could make any visual pop to the sweet sounds of slide guitar.

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    Arnau’s new album, Chasing Giants, is available now on MRI.

    http://vimeo.com/moogaloop.swf?clip_id=11856529&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

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