Deerhunter just announced their fourth studio album — Halcyon Digest is due for release on September 28th via 4AD. In support of the release, the Bradford Cox-led outfit has followed in CoS’ footsteps — or at least we like to think so — and encouraged fans to partake in a massive, DIY street team campaign.
Deerhunter asks fans to download the poster on its new website and hang it in “their favorite independent record store, co-op, bedroom, library, etc.” Those who take a picture of their work and email it to flyers@halcyondigest.com will be awarded with a link to the album’s first single and a non-album cut “in the next few weeks.” I don’t know if it beats Lollapalooza tixs, but it sounds like a good deal.
Stay tuned as more details become available.
