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Watch: Kanye West teams up with 30 Second to Mars for “Hurricane” at EMAs

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Perhaps NYU should hire Kanye next because the Chicago MC is redefining the concept of marketing. In just the last week alone, Ye dropped a freestyle on Hot 97, shared details on his collaborative album with Jay-Z, delivered what was quite possibly the most awkward Ustream ever, and released “Looking For Trouble”, the latest track from his newly-extended G.O.O.D. Friday series. And all that’s not to mention the whole George W. Bush debacle. Now, on a day most of us usually reserve for rest, West made a surprise appearance at the MTV EMA Awards, where he teamed up with 30 Seconds to Mars for the debut performance of their collaborative track “Hurricane”, as well as a rendition of his hit single “Power”.

And all T.I. did was go to prison...

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