In a media environment that often feels like one giant commercial, its only appropriate that Kanye West and Kobe Bryant would eventually cross paths to sell well, Nikes. Yes, you read that right Nikes. Inquirer.net reports that our top artist of 2010 is set to appear alongside Bryant, Danny Trejo, and none other than Bruce Willis in an Internet only film titled The Black Mamba.
Directed by Robert Rodriguez who also directed Desperado and, most recently, Machete the movie will premiere during the NBAs All-Star weekend, and finds Kanye playing the roll of an evil boss with on a mission to get his hands on Bryants shoes. No word if Yeezyes eyeballs will be as red as the devil is onscreen, but you can peep two trailers below.