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MOVITS! – “Sammy Davis Jr.”

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A Cluster 1 Premier!

What can we say, CoS and Cluster 1 just love the Swedes. Earlier this month we premiered the video for I’m From Barcelona’s song “Get In Line.” Now we’ve got the first look at the newest single from MOVITS!, “Sammy Davis Jr.”

The track, which is featured on the April 5th US release Out of My Head, is, well, damn cool. Though dealing with rapped Swedish lyrics interspersed with English and subtitled in Japanese can be admittedly frustrating, this is less about understanding what’s going on and more about having a good time. The simply ingenious combination of swing and hip-hop music is commendable in-and-of itself, but doing it with the style and groove that this trio has makes you want to rush out and catch one of their purportedly stellar live shows.

Directed by Axel Söderlund, the stylish and clean video brings to mind the Rat Pack member eponymous of the song’s title. Black and white prevail, and the implementation of the trompe l’oeil technique (trick the eye) creates a simple yet fully engaging viewing experience. Add in the Harlem Hot Shots dance crew, cameos by Swedish rapper Zacke on trombone and recording artist Timbuktu on tambourine, and the director himself as a drummer controlled by a shoddy digital picture manipulator (it’ll make sense when you watch), and you’ve got “Sammy Davis Jr.”

Yeah, we might not really know what’s happening either, but it’s still totally sweet.

Ben Kaye

Consequence of Sound

Directed by: Axel Söderlund

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