During the last Mobile World Congress, an immersible experience was created by Alcatel-Lucent and the SUPERBIEN New Media Agency. The public was invited into a cube to discover the incredible light show that had been assembled. As little beams travel along the lines, the cube slowly turns on, displaying more complex and creative examples of light art until it becomes a modern city. The cubes are office buildings and the empty spaces in between are turned into busy streets. “Transforming the mobile experience?” Maybe. A transformative experience? Definitely.
Directed by: SUPERBIEN