Telling a journey within a music video is a difficult feat. Focus too much on the narrative and the music becomes background noise. Put too much attention on fitting the visuals to the song and you risk leaving the viewer confused. Ned Wenlock strikes an excellent balance for Danger Beach’s “Apache.” Three different characters move along through different animated landscapes. Each one is holding a guitar, representing one out of the three instrumental parts. It’s a colorful journey that focuses on the path taken, rather than the destination.
Directed by: Ned Wenlock
Character animation by: Rodney Selby