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Record Store Day 2011

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A Cluster 1 Original!

Last month, millions of music fans across the globe visited their favorite record stores and spent hundreds and thousands of dollars on vinyl. Why? Because they were taking part in the international phenomenon known as Record Store Day. Originally conceived by Chris Brown, and officially founded in 2007 by Eric Levin, Michael Kurtz, Carrie Colliton, Amy Dorfman, Don Van Cleave and Brian Poehner, Record Store Day gives music fanatics – or more specifically, vinyl enthusiasts – one holiday to come together and celebrate with pleasure: the third Saturday of April. Since its inception, hundreds of artists – ranging from R.E.M. to Fucked Up, Daft Punk to The Black Angels, The Beach Boys to Lady Gaga – have thrown in their recordings, creating a scorching hot pool of exclusive releases that keep each year fresh and thrilling.

But, why?

This year, Cluster 1, Consequence of Sound‘s online video channel, went looking for answers. They had a few questions in mind: Why do fans wake up before the crack of dawn for a 45? Why do shoebox stores see lines triple its size? What makes this day or event remotely appealing? Last month, Cluster 1’s contributors reached out to several stores all across North America and attempted to capture the chaos that is Record Store Day…in under eight minutes.

-Michael Roffman

Filmed by: Cap Blackard, Carson O’Shoney, Daniel Koren, Lauren Guagno, Michael Roffman, Möhammad Choudhery, Phillip Roffman, Sami Jarroush, and Ted Maider
Edited by: Colin Peterson

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