There used to be a time when insomniacs (or just downright music enthusiasts) could turn on the television and actually find programming that involved the music industry. Believe it or not, but MTV actually meant Music Television and not Media Television, or whatever the hell they’re calling it these days. Apparently, the Viacom-owned conglomerate, which produces quality television like Jersey Shore, 16 and Pregnant, True Life, and I’m A Horrible Person, So Gimme a Show (okay, so that last one’s not a show, but…), is having a change of heart — or they’re just feeling nostalgic. Reason being, come July 30th, MTV2 will actually bring back 120 Minutes with Matt Pinfield.
This isn’t a gimmick. In fact, the debut episode is already quite stacked. According to a press release issued by MTV, the premiere will feature interviews with Dave Grohl, PJ Harvey, Kings of Leon, Dangermouse with Danielle Luppi, Das Racist, Sleigh Bells, Lupe Fiasco, Zach Braff, Black Angels, Fitz and the Tantrums and Theophilus London. In addition to chats with artists and bands, Pinfield & Co. also plan on squeezing in the uncensored music video for Pearl Jam’s “Jeremy”, a VH1 Unplugged performance by Mumford and Sons (“Roll Your Stone”), and the music video for Cults’ “Abducted”.
“I am ecstatic to part of the rebirth of this iconic and influential music series,” Pinfield explains in the same release. “While the new show on MTV2 will feature the same dose of progressive music fans of the original 120 Minutes embraced and loved, we’ll now be expanding outside the alternative music universe to feature a myriad of emerging artists and sounds from a variety of genres.”
Mark your calendars: New episodes air on the last Saturday of every month at 1:00 a.m. ET and 10:00 p.m. PT. If you don’t have MTV2, they’ll also be available online at 120.MTV2.com. Actually, you’ll probably want to hit up the online site anyhow, as they’ll unload bi-weekly two-minute clips, aptly titled 120 Seconds. It’s all part of MTV Hive, which also contains old-school footage from yesteryear.
Great start, MTV. Now, where’s my Liquid Television? Or, late night Oddities? C’mon!