Aside from their generally grand, cutting edge sound, Arcade Fire know a thing or two about innovation outside of the structures of songs. Their video for “We Used To Wait” was a truly interactive experience, and now those precocious Canadians are continuing to count on input from their fans with Summer Into Dust.
As a part of The Creators Project, the band teamed with director Chris Milk for a unique installation based around the track “Wake Up” during their recent Coachella gig. While the entire video below outlines every intricate detail, the gist is that Milk was able to use the LEDs and IR transmitters of beach balls handed out to the crowd to paint various pictures and patterns. The end result was not only shiny, but a landmark in performer-audience interaction.
Despite Coachella wrapping up back in April, the project isn’t quite over yet. For those lucky enough to have snagged/violently stolen one of those balls, head here on a regular basis to see updates on sharing/uploading photos, videos, and stories. This has got to beat that souvenir program any day of the week.