Civil Rights leader Martin Luther King, Jr. once said, “Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.” And if there’s anything that Baltimore-based electro-rap group Spank Rock does best, it’s missing the point of good advice.
The music video for “#1 Hit”, the second single off Everything Is Boring and Everyone Is a Fucking Liar, sees a mild-mannered dweeb become consumed by his own inner demon, played wonderfully by group mastermind Naeem Juwan. It’s only when said poindexter gives into his personal darkness, his hip-hop Mr. Hyde if you will, and start taking drugs and dancing the night away does any happiness ever truly come his way. Showing that they may have heeded Dr. King’s advice, though, the ending has a Twilight Zone-esque twist to make anyone think twice about ever being a jerk. -Chris Coplan
Director: Allen Cordell
Producer: Project Fathom and Cause & [Effect]