Rick Ross handles his business like a true entrepreneurial thug in the music video for ”Yella Diamonds”. When “Jose” starts cutting up drugs and selling them as Ross’ patented Yellow Diamonds, the rapper does what any business tycoon would do to protect his product: sic his henchmen. And in a brilliant moment of synergy, the video’s last couple of minutes are reserved to merely hype Ross’ long-delayed new album, God Forgives, I Don’t. That, ladies and gentlemen, is how you do bizness. Watch the video below.
Ross’ latest mixtape, Rich Forever, is out now via Maybach Music Group.