March 21, 2012 | 12:01am ET
What: After two solo albums, Chris Ford, aka Christopher the Conquered, pieced together the Black Gold Brass Band to join him on the upcoming The Fate of a Good Man (out April 17th via Maximum Ames Records). The first video from the album, “Free To Try (But Not Always Do)”, serves as an introduction to the fully-formed group. In the clip, Ford plays up the dichotomy between self-expression and self-promotion by literally separating himself into performer and record exec.
Directed by: Ashely and Patrick Tape Fleming (aka Tapes for Life)