Previously on the Ceremonials album cycle, Florence Welch fell from a New York City skyscraper only to survive. However, she’s not as fortunate in the new video for ”Never Let Me Go”. Twilight’s Jamie Campbell Bower stars opposite her in the video, playing a “creepy and evil looking boy,” who causes Florence to melt away on an ice skating rink. Don’t watch this one before breakfast.
Ceremonials is out now, while Flo’s new Unplugged album arrives April 10th via Universal Republic.
