Jay Z and Beyoncé are preempting the holiday weight gain and going vegan for the next 22 days. In a post on his Life and Times blog, Jay revealed that the power couple will start living a “plant-based” lifestyle beginning today, one day before the rapper’s 44th birthday. Spurred to the challenge by his friend and exercise expert Marco Borges, Jigga is also asking for the aid of “professional vegans out there that have any great food spots.” What say you, Morrissey?
Here’s the entire Life and Times post:
Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.
I will let my friend Marco explain the benefits of a plant based diet here.”