Kendrick Lamar nabbed the No. 16 Video of the Year for a truly cinematic adaptation of “Bitch, Don’t Kill My Vibe”. Today, he returns with another effort of similar scope and magnitude with the video for the good kid, m.A.A.d city deep cut “Sing About Me”. Directed by Darren Romanelli — who you may know from Wilco’s Popeye-starring video for “Dawned On Me” — the clip sees Kendrick cruising around Compton as graffiti artist Eddie Peake begins work on a new mural. The two meet up at Peake’s studio, where Kendrick begins performing in front of the in-progress mural before things just sort of end abruptly. The duo’s true purpose for coming together will be revealed in part two (A.K.A. “I’m Dying of Thirst”) coming sometime next month. In the meantime, watch their collaborative origins with part one below.
Romanelli described the aim of the entire arc with a poetic prologue:
When the lights shut off, an artist’s dream is that their work will stand the test of time. The ones that influence our culture are the ones we most remember. Here, two powerful creative forces come together to elevate the status quo and lay ground to their legacy. This is their poetry. Sing about them. This is part one.