Last month, British soul singer Jessie Ware returned with her first new single of 2014, the breathtaking, BenZel-produced ballad “Tough Love”. Now, she’s revealed its accompanying visual, and it’s just as similarly gorgeous in its understated elegance.
Although the clip doesn’t actually follow a narrative, its colorful and stylish snapshots of Ware read like a cinematic dream and aptly capture the delicate beauty of the song itself. The artistic attention to detail remind me of Ware’s chic video for “Wildest Moments”.
Watch “Tough Love” below:
Ware is currently working on the follow-up to 2012’s excellent Devotion. Along with producers Kid Harpoon and The Invisible’s Dave Okumu, the album is also set to feature a collaboration with Ed Sheeran.