Advertisement

Death Grips sell their soul for adidas commercial

Advertisement
Advertisement

Whereas Nike and Under Armour are doing battle over Kevin Durant, adidas has focused its recent efforts on endorsement deals with high-profile musicians such as Kanye West and Pharrell Williams. The company’s latest coup? The anti-establishment punk band formerly known as Death Grips, who’ve leant their song “You Might Think He Loves You For Your Money But I Know What He Really Loves You For It’s Your Brand New Leopard Skin Pillbox Hat” to a commercial advertising adidas’ Predator soccer cleats.

(Read: The 10 Catchiest Songs in Today’s TV Commercials

Advertisement