September 1, 2014 | 10:51am ET
Whereas Nike and Under Armour are doing battle over Kevin Durant, adidas has focused its recent efforts on endorsement deals with high-profile musicians such as Kanye West and Pharrell Williams. The company’s latest coup? The anti-establishment punk band formerly known as Death Grips, who’ve leant their song “You Might Think He Loves You For Your Money But I Know What He Really Loves You For It’s Your Brand New Leopard Skin Pillbox Hat” to a commercial advertising adidas’ Predator soccer cleats.
(Read: The 10 Catchiest Songs in Today’s TV Commercials)
