UK singer Adam Bainbridge, aka Kindness, has unveiled another track from his upcoming sophomore album, Otherness, due out October 14th via Female Energy/Mom + Pop. Following the R&B-jazz fusion of “World Restart”, “This Is Not About Us” spins the jazzy elements into a slightly more electronically-orientated direction.
Horns pop in and out and Bainbridge deftly tickles the ivory, but there’s a clear sense that they’ve been manipulated somehow, made to sound almost robotic against the backdrop of bubbling drum machines. It’s a wise choice, though: the steady rhythms keep the track moving and the focus solely on Bainbridge the singer, whose slightly snarky, slightly heartbroken croon is human enough for the entire track.
Listen in below.