On October 7th, Tim Fite is set to return with his new album, iBeenHACKED. The follow-up to 2012’s Aint Aint Aint spans 18 tracks and is described as “a music/art project satirizing and celebrating the highs and lows of digital culture, examining the ways technology and connectivity are hacking our daily lives, and altering the codes that we live by.”
Last week, Fite shared the LP’s chaotic and beat-heavy title track; today he’s back with another new one called “Like”. Presumably a jab at those Facebook users who literally “like” every single brand/company/band page that pops up on their screen, the playful track sees Fite listing off all the things that pique his interest. (He totally rhymes Cherry colas with areolas, it’s magnificent.)
Listen in below.
And here’s Fite’s description of the song:
“Like” is about how the act of social media “liking” is changing our core value systems, reinterpreting the way we show appreciation in a public forum. In the song, I “like” EVERYTHING, because the more things you “like,” the more “likable” you become. Who doesn’t like being “liked?” At the same time, I consider willy-nilly “liking” a low-tech way to hack consumer profiling algorithms. Imagine how “liking” both anal-bleaching and This American Life will affect the ads you see on Facebook! What will Amazon try and sell you if you “like” Cherry-colas and Areolas in the same breath? The possibilities are endless!