Justin Vernon will follow the lead of acts such as Phish, Metallica, and The National in starting his very own music festival. According to The Current, the Bon Iver mastermind has teamed with the production company behind Boston Calling to launch the Eaux Claire Music and Arts Festival in Eau Claire, Wisconsin next summer.
According to a permit application, which passed through its final round of approvals on Tuesday night, the Eaux Claire Festival will take place July 17th and 18th at Foster Farm in Eau Claire. The plan calls for three performances spaces — two stages and one 6,000-person capacity tent, featuring artists personally curated by Vernon. Taking place “in a vast, remote, wooded setting,” the festival will also offer attendees on-site camping. The application notes that 25,000 people are expected to attend each day.
A native of Eau Claire, Vernon expects the festival to have a positive impact on his hometown. According to Eau Claire Chamber of Commerce President Bob McCoy, the event could bring “eight or nine million dollars” of tourism money into the area.