Kendrick Lamar shares lyric video for “i”

Lyric videos are usually a dime a dozen, but the one Kendrick Lamar has put together for his new single “i” is pretty impressive. Directed by Christian San Jose, it features people of all kinds — white, black, young, old, gangsters, and grandfathers — recreating the heart sign featured on the single album artwork. K. Dot himself also makes an appearance. Watch it below.


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