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Matthew E. White premieres video for “Rock & Roll Is Cold” — watch

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CoSigned singer-songwriter Matthew E. White has shared the video for “Rock & Roll Is Cold”, the lead single to his upcoming album Fresh Blood. The clip finds the Virginia native traversing gorgeous mountain terrains across Salt Like City prior to a lush banquet held in his honor. (No doubt he’s carbo-loading after all that perilous hiking.)

In a statement, White said the piece is about “highlighting and making use of pre-existing beauty and grandeur,” adding, “The images I wanted were John Ford’s America — part Badlands, part Bonnie and Clyde.” Watch it below.

Fresh Blood is due out March 9th via Domino Records. For more from the album, check out “Tranquility”, a tribute to the late Philip Seymour Hoffman.

Fresh Blood Tracklist:
01. Take Care My Baby
02. Rock & Roll Is Cold
03. Fruit Trees
04. Holy Moly
05. Circle ‘Round The Sun
06. Feeling Good Is Good Enough
07. Tranquility
08. Golden Robes
09. Vision
10. Love Is Deep

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