Disney will no longer show scenes of people smoking in its movies, the studio has announced. The ban extends across all of Disney’s properties, including Marvel, LucasFilm, and Pixar films.
There will, however, be exceptions for R-rated films as well as films which involve historical figures known for smoking.
“For instance, we’ve been doing a movie on Abraham Lincoln, he was a smoker, and we would consider that acceptable,” Disney CEO Bob Iger explained in a meeting with shareholders this week. “But in terms of any new characters that are created for any of those films, under any of those labels, we will absolutely prohibit smoking in any of those films.”
A more detailed explanation of Disney’s smoking policy can be found on its website.