Today marks the launch of Jay Z’s new streaming music platform TIDAL. A number of fellow music luminaries have thrown their support behind the high-fidelity audio service: Not only are they tweeting about it, but the likes of Daft Punk, Jack White, Kanye West, Beyoncé, Rihanna, Coldplay’s Chris Martin, Nicki Minaj, Madonna, Arcade Fire, and others all show up in a new commercial. It’s essentially the be-all, end-all of musical summits, but the video cuts shorts before we know what they’re all looking at.
From a marketing standpoint alone, I imagine rival streaming services have to be at least a little worried.
Update: The full details of TIDAL have been revealed. Click here for more.