CoSigned indie rockers Ne-Hi are currently out on the road spreading their distinctly Midwestern DIY vibes across the land. With the video for their new single, “Turncoat”, they seek to do the same for anyone with an Internet connection.
The track, a live staple that’s been given the studio treatment here for the first time, drifts on jangly guitar lines that are as wistful as they are optimistic. There’s a crestfallen weight to it all, but one that contains a sort of reverence for the beauty of the struggle. It’s that same emotional aesthetic that directors Ryan Ohm and Jackson James, tka Weird Life Films, capture in the song’s accompanying video. The clip follows a nondescript man through scenes of life in Northern Indiana, from drives by refineries kindling the sky to fishing on the lake to unwinding at the local dive.
(Read: CoSign: Ne-Hi)
“It’s not a specific guy,” Ne-Hi’s Mikey Welles explained to Noisey. “It just kinda tries to reflect the story of feeling in that atmosphere, this Midwestern atmosphere. People eyeing you growing up like kinda working dudes that do outdoor things, a lot of isolation, a lot of decay in these factory towns in the Midwest, and kind of like reflecting on [how] the environment reflects that person a little bit, isolated. It’s kinda sad, but then there’s also joy in isolation.”
Check it out below.