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People’s Champs premiere lively new song “Keep on Fighting” — listen

Brooklyn experimental dance-rockers emerge with debut album

Keep On Fighting
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Brooklyn experimental dance-rockers People’s Champs united under one grand belief: Music is for everyone. For the project, leader Alex Asher recruited some of Brooklyn’s most eclectic and adventurous musicians, including Pimps of Joytime vocalist Cole Williams, Haitian singer and flutist Melanie Charles, and members of The Superpower Horns, the go-to horn arrangers for Beyoncé’s last two albums.

Since their formation, People’s Champs have performed everywhere from the Museum of Modern Art to underground parties. Along the way, the group began recording in Williamsburg, Brooklyn’s Converse Rubber Tracks Studio as well as in living rooms and basements. Now those sessions are materializing in the band’s debut album, out later this year.

In advance, People’s Champs have shared a vibrant new song called “Keep on Fighting”. It opens with chopping guitar riffs and staggered rhythms, and each instrument adds a new color, whether it’s the crashing percussion or twirling synthesizer flourishes. Williams’ voice rises throughout the manic arrangement, keeping the track grounded in pop familiarity. The entire song is a dance party waiting to happen, always changing and always excitable.

“This song is about fighting for yourself and not letting your dreams go,” Asher tells Consequence of Sound. “However, it’s more so about fighting for your dreams on behalf of all the people who have made sacrifices to help you. People who put aside their own needs to help you; people who have dreamed for you and love you so much that their dream is to see you live yours.”

Listen in below.

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