The clip, which is helmed by director Patrick Blades, follows model Daytona Williams as he wanders pensively through a number of gorgeous Icelandic terrain. About halfway into the visual, though, Williams undergoes something of a surreal metamorphosis.
In a press statement, Youth Lagoon’s Trevor Powers discussed the video:
“when i stumbled onto pat blades’ work, what instantly struck me about it was that he’s a complete visual artist. his background is based around vfx + characters, & every work he’s created in the past looks as though each was made by a different person. there’s nothing i respect more than artistic chameleons, because that’s what art should be. a singular expression every time. never believing in a formula. when we started chatting & i sent him the track, i made a pact with myself that i wouldn’t guide the concept whatsoever. i wanted this to be a true collaboration. i provide the music, & he creates whatever the hell he wants to…& he came back with this.”