Coachella 2017’s Best Dressed Fans

A closer look at the fashion and style that keeps the desert hip

At Coachella, it hasn’t been all about the music for a long time. The art installations, the cuisine, the latest technology, and the celebrity culture all contribute to Coachella’s identity, sometimes even rivaling the supposed reason for having the festival in the first place. High on this list is Coachella fashion, which is enough of an institution that other brands have tried to capitalize on it. Recent years have seen gradual shifts, and almost gone are the over-the-top costumes donned by the candy kids of the last decade. These days, comfort is in, and while skin can still be seen across the Polo Fields, there’s a little more sophistication with every new year of the festival.

Check out the gallery below for a few of our favorite looks.


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