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NBC to Launch Peacock Streaming Service Early for Comcast Xfinity Subscribers

Ad-supported preview will include early viewings of late night shows and 15,000 hours of TV and films

Peacock Comcast nbc streaming launch
Peacock, photo via Comcast
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With pretty much everyone at home looking for ways to stay entertained, you’d think it would be the perfect time to launch a streaming service. Mobile-based Quibi was the first to fortuitously capitalize on the streaming video uptick, and now NBCUniversal’s Peacock will have its shot.

NBCU is following through with its plans to launch a free preview of the new service via its Comcast Xfinity cable provider. Rollout to Comcast X1 and Flex customers will begin on April 15th. The ad-supported streaming app will be integrated directly into the X1 and Flex experiences, according to The Hollywood Reporter.

Peacock’s library includes 15,000 hours of television and movies, such as classics from NBC’s catalog like 30 Rock, Parks and RecreationHouse, Frasier, and all the Law and Order series. Universal films like Jurassic Park and Schindler’s List will also be available. Perhaps most intriguing is early access to late night programming like Jimmy Fallon and Seth Meyers, as well as the full Saturday Night Live archive.

What won’t be present, however, are things like The Office and most of Peacock’s new, original programming. The former is tied up on Netflix until 2021, and production on the latter has been hampered by the coronavirus pandemic. Kid-friendly cartoon shows like the new Where’s Waldo? and Cleopatra in Space will have to suffice for new content for now.

NBCU is trying to look on the bright side of this, hoping that  the addition of The Office and original content down the road will actually play to their benefit. “What was postponed in 2020 will come back to us even bigger in 2021 when Peacock will arguably be hitting its stride,” said chairman of Peacock and NBCU Digital Enterprises Matt Strauss. Executives will surely be betting on it, as the postponement of the Tokyo Olympics robbed them of a major event tied to their wide launch on July 15th.

That said, Strauss told THR that Peacock is already looking into developing programming that can be created during social distancing. They’re even hoping to attract talent with newly free schedules who are looking for work while they await a return to normal production.

As far as a user experience, Peacock will look to blend standard TV watching with the on-demand streaming consumers have become used to. Launching the app will immediately begin playing content, which will become personalized as Peacock learns users’ preferences. There will also be channels and playlist geared towards specific moods, genres, or preferences, such as live news or clip-based “water cooler moments.”

The free version of Peacock will be ad-supported, with no more than five minutes of ads per hour. Peacock Premium will launch at a price tag of $4.99 a month with ads and $9.99 without. The Premium advantage allows exclusive next-day access to currently airing shows, as well as current seasons of shows like Law & Order: SVUBlindspot, and Chicago P.D. 

As of now, a nationwide launch of Peacock is set for July 15th, though Strauss said the rollout may be pushed up to capitalize on shelter in place orders.

Click the new page to see a full list of Peacock’s library at launch.

Here’s a full look at the Peacock library (via Variety):

NBC Current Season

Dramas including “Law & Order: SVU,” “Blindspot,” “Chicago P.D.,” “Chicago Fire,” “Chicago Med,” “New Amsterdam,” “Manifest,” “Zoey’s Extraordinary Playlist,” “Bluff City Law,” “Council of Dads,” “Lincoln Rhyme: The Hunt for the Bone Collector” and “Days of Our Lives”

Comedies including “Saturday Night Live,” “Superstore, “Will & Grace,” “Perfect Harmony” and “Indebted”
Alternative series including “America’s Got Talent: Champions,” “Ellen’s Game of Games,” “World of Dance,” “American Ninja Warrior,” “The Wall,” “Hollywood Game Night” and “Making It”

Talk shows, news and syndicated series including “The Tonight Show Starring Jimmy Fallon,” “Late Night with Seth Meyers,” “Dateline,” “NBC Nightly News,” “Meet the Press,” “Access Hollywood” and “The Kelly Clarkson Show”

TV Library

Comedies including “Parks and Recreation,” “30 Rock,” “Saturday Night Live,” “King of Queens,” “Everybody Loves Raymond,” “Two and a Half Men,” “A.P. Bio,” “Frasier,” “Saved By the Bell,” “George Lopez,” “Cheers,” “Punky Brewster,” “The Johnny Carson Show,” “The Carol Burnett Show,” “The Greatest American Hero,” “Munsters” and “Leave It to Beaver”

Dramas including the “Law & Order” brands, “Yellowstone,” “Friday Night Lights,” “House,” “Battlestar Galactica,” “Psych,” “Parenthood,” “Monk,” “Heroes,” “Covert Affairs,” “Warehouse 13,” “Sliders,” “Necessary Roughness,” “The Commish,” “Murder She Wrote,” “Columbo,” “The Rockford Files,” “Airwolf,” “Seaquest” and “Alfred Hitchcock Presents”

Competition series including “American Ninja Warrior,” “Face Off,” “Top Chef Masters” and “American Ninja Warrior Junior”

Reality shows including “The Profit,” “Million Dollar Listing NY,” “The Real Housewives of Dallas,” “Chrisley Knows Best,” “Kitchen Nightmares,” “Below Deck,” “Hell’s Kitchen,” “Flipping Out,” “Botched,” “Southern Charm,” “Escape to the Chateau,” “Jay Leno’s Garage,” “Married to Medicine,” “Talk Stoop,” “George to the Rescue,” “Ghost Hunters International,” “Bad Girls Club,” “Bethenny Ever After,” “Kourtney & Kim Take New York,” “Open House,” “Shahs of Sunset,” “Very Cavallari” and “WAGS”

Docuseries including “Dateline,” “American Greed,” “Snapped,” “Forensic Files,” “Three Days to Live,” “Unsolved Mysteries,” “Paranormal Witness,” “Final Appeal,” “Aaron Hernandez Uncovered,” “Killer Couples,” “The Case of Caylee Anthony,” “Dahmer on Dahmer: A Serial Killer Speaks,” “Earth Odyssey with Dylan Dreyer” and “The Disappearance of Natalee Holloway”

Movies

Hundreds of movies including the “Jurassic Park” franchise, “E.T.,” “Meet the Parents,” “Schindler’s List,” “Shrek,” “Evan Almighty,” “Liar Liar,” “Fletch,” “Ray,” “Lost in Translation,” “Definitely Maybe,” “Reservoir Dogs,” “Children of Men,” “Moonrise Kingdom,” “American Psycho,” “Meet Joe Black,” “Monster’s Ball,” “Blue Crush,” “The Blair Witch Project,” “Fear,” “The Story of Us,” “You, Me, and Dupree,” “Robin Hood” and “Leap Year”

Kids’ Programming

All-new exclusive episodes of “Curious George,” “Where’s Waldo?” and “Cleopatra in Space,” and library titles including “Woody Woodpecker,” “Top Chef Jr.,” “Beat the Clock,” “Friendly Monsters,” “Sabrina: The Animated Series,” “Fievel’s American Tails,” “Care Bears,” “Get Out of My Room,” “New Adventures of He-Man,” “Noddy in Toyland,” “Beethoven,” “Big Fun Crafty” and “Baby Einstein Classics”

Curated Channels

Streaming channels with clips of the best Jimmy Fallon and Seth Meyers comedy sketches; the best sketches from the SNL Vault; news channels from NBC News Now and Sky News; and genre channels like True Crime, Reality Check-In and ’80s Mix Tape

News and Pop Culture

Daily news, sports and entertainment highlights from “Today,” “NBC Nightly News,” “Meet the Press,” “Noticias Telemundo,” MSNBC, CNBC, NBC Sports, E! News and “Access Hollywood,” curated in playlists around trending topics and watercooler moments like The Daily Uplift

New at-home programming from talent including Jimmy Fallon, Seth Meyers, Kelly Clarkson, Andy Cohen, Mike Tirico, and Jac Collinsworth

Live events like Global Citizen and the World Health Organization’s One World: Together at Home Global Entertainment Special

Telemundo Content

Current-season series including “La Doña,” “Cennet,” “Minuto para Ganar,” “Noticiero Telemundo” and “100 Días para Enamorarnos”

Library titles including “Betty En NY,” “Preso No. 1,” “Al Otro Lado Del Muro,” “Santa Diabla,” “El Chema,” “El Baron,” “Caso Cerrado,” “Chiquis ’n Control,” “Corazón Valiente,” “¿Dónde Está Elisa?”, “El Rostro De La Venganza,” “Guerra De Ídolos,” “I Love Jenni,” “José José,” “Mi Familia Perfecta,” “Perro Amor,” “Quien Es Quein,” “Reina De Corazones,” “Relaciones Peligrosas,” “The Riveras,” “Un Poquito Tuyo” and “Victoria and Victorinos”

Peacock Content Scheduled for Later 2020/Early 2021

Originals

Dozens of series and original films including “Brave New World,” “The Capture,” “Psych 2: Lassie Come Home,” “Angelyne,” “Intelligence,” “Rutherford Falls,” “Lost Speedways,” “Punky Brewster,” “A.P. Bio,” “Dr. Death,” “Real Housewives Mash-up,” “Saved by the Bell,” “Lady Parts,” “Girls5Eva,” “Who Wrote That,” “Kids Tonight Show,” “The Amber Ruffin Show” and “Caso Cerrado”

Library TV

Episodes of past series including “The Office,” “This Is Us,” “The Blacklist,” “Chicago P.D.,” “Chicago Fire,” “Chicago Med,” “Project Blue Book,” “Downton Abbey,” “Suits,” “Bates Motel,” “The Mindy Project,” the best of the “Real Housewives” franchise, “Keeping Up With the Kardashians,” “Married With Children,” “Roseanne,” “Curse of Oak Island,” “Pawn Stars,” “First 48,” “Storage Wars,” “American Pickers,” “Ancient Aliens” and “Cold Case Files”

Movies

Films slated to come to the streaming service include “The Bourne Trilogy,” “Fast & Furious,” “Fast 5,” “Knocked Up,” “Bridesmaids,” “Baby Mama,” “Apollo 13,” “The Big Lebowski,” “Notting Hill,” “Scent of a Woman,” “Meatballs,” “The Hurt Locker” and “Open Water”

Kids’ Programming

Original series including “Madagascar: A Little Wild,” “The Mighty Ones” and “TrollsTopia” and movies including “Trolls World Tour,” “Croods 2” and “Despicable Me”

Sports

Sports (when they return) including Premier League soccer, the Ryder Cup, the NFL’s new Wild Card Playoff game and the Tokyo Olympics and Paralympics

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