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Taylor Swift Supports Indie Record Stores with Free Signed Copies of folklore

Many stores sold out in a matter of minutes

Taylor Swift Signed Folklore Indie Record Stores
Image via Twitter/@CriminalRecords
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Taylor Swift has surprised independent record stores around the country with signed copies of her new album folklore. Many shops reported unexpectedly receiving a package of 30 autographed CDs, and have been posting pictures with the hashtag #recordstorefolklore.

folklore is a self-consciously “indie” effort, created with The National’s Aaron Dessner and featuring Bon Iver. It’s also the top-selling record of the year, released by one of the most famous people on the planet. With this gesture — hand-signing hundreds of CDs and shipping them all around the states — Swift may have given herself arthritis, but she’s also given these record stores her time and the power of her colossal celebrity. It worked — several stores reported selling out the whole stock of CDs in less than an hour. Altogether, Swift has found a cool way to support dozens of local businesses. Check out a collection of pictures below.

Swift had previously boosted record stores by including a folklore bonus track, “the lakes”, only on physical copies. But after the initial rush of the release, she went ahead and shared a digital version of the song as part of a folklore deluxe edition.

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