Have you heard the one by Jerry Seinfeld about the invention of the Pop-Tart? If not, you’re in luck because the comedian has inked a deal with Netflix to turn his stand-up joke about the iconic breakfast pastry into a full-blown movie. The Seinfeld co-creator will star in Unfrosted, the streamer’s upcoming film about the creation of Pop-Tarts. He’s also slated to both direct and write the deliciously bonkers project.
In a statement to Deadline, Seinfeld revealed that the impetus of the movie came to him in the midst of quarantining. “Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness,” he said. “So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”
Update – June 15th, 2022: Unfrosted: The Pop-Tart Story will star Seinfeld alongside Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, James Marsden, Jack McBrayer, Tom Lennon, Adrian Martinez, Bobby Moynihan, Max Greenfield, Christian Slater, and Sarah Cooper.
Netflix has also shared the logline for the film, which is set in Michigan in 1963: “Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A tale of ambition, betrayal, sugar and menacing milkmen.”
That Netflix film is just one of many of Seinfeld’s headlining projects on the streamer, including Jerry Seinfeld: I’m Telling You For the Last Time, Jerry Seinfeld: 23 Hours to Kill, Jerry Before Seinfeld, and all six seasons of Comedians in Cars Getting Coffee — the latter of which he confirmed was finished in May 2020.
Meanwhile, the Pop-Tarts bit, which the comedian dissected for The New York Times, starts like this: “How did they know that there would be a need for a frosted fruit-filled heated rectangle in the same shape as the box it comes in, and with the same nutrition as the box it comes in?”