Project Pabst offers a unique festival experience, incorporating music, art, hands-on interactive elements, as well as food and beer at reasonable “non-festival” prices. Festivalgoers will be entertained with the old school video games in the PBRcade, the PBR Vandalism interactive graffiti art display, and Pabst Wax—an on-the-spot pressing of vinyl recordings that the fans create themselves. Additionally, a local artist from each city will be highlighted on a limited edition Project Pabst 16 oz. can.
Launched in Portland in 2014, Project Pabst expanded to a four-city festival series last year. The 2017 series kicked off May 20 in Denver with additional block party-style shows on September 16 in Philadelphia and October 7 in Atlanta, GA. Project Pabst merged with Portland’s MusicfestNW last year for a sold out, two day event, which is set to return this year on August 26 and 27.